.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand has onboarded Indian cricketer KL Rahul as a company ambassador and also a capitalist in the provider, it shared with ETRetail.Without revealing the precise percent of concern the cricketer has taken, the provider said it is actually a significant and important investment.This cooperation strives to take advantage of KL's tremendous level of popularity, specifically among young people as well as exercise lovers, to expand Boldfit's dip untrained markets and demographics throughout India.Sharing regarding the brand's growth plans, Pallav Bihani, founder as well as chief executive officer of the company pointed out, "We are going all-in on increasing our activewear and also shoes groups, which are readied to redefine the health and fitness market. These segments are our future growth motors." Presently, fitness and also yoga exercise accessories steer most of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand obtained a revenue of Rs 73 crore. With tactical initiatives and also this relationship, the brand name intends to connect with a revenue of Rs 500 crore by FY26. Founded in 2018, it currently offers over 1 crore customers annually and also aims to expand this reach to 5 crore using this collaboration. Also, it is actually enhancing its supply establishment facilities to make sure rapid shipping as well as constant item availability.Looking onward, the D2C start-up counts on a surge in internet web traffic, social networks interaction, and greater sales around our front runner groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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