.New Delhi: Reliance Retail intends to expand Superdry into the athleisure portion which will certainly put it in straight competitors along with leading activewear brand names like Nike, Adidas and also Asics.Last year, the British manner brand name had actually inked a joint project contract along with Dependence Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (virtually 405 crore at that time). Superdry's invasion right into the athleisure segment in India are going to be actually a 1st for the business internationally, along with a number of shops readied to level all over India. In the beginning, the firm will definitely sell garments, and eventually footwear after securing BIS license." The company has been working on a retail style for athleisure items, which has experienced a rise sought after given that the pandemic. It might enjoy French store Decathlon also along with huge format stores, while Superdry sports will certainly be actually mid-size establishments," mentioned a mall driver familiar with the development.Reliance Retail performed certainly not react to ET's queries.Sales of leading sporting activities brands have dashed previously pair of years, driven by raising recognition about health and fitness and climbing demand for athleisure wear. With a populace of much more than 1.4 billion, India is just one of the fastest-growing and largest international markets for sports wear as well as footwear companies.Most worldwide labels have actually been actually about in the country for greater than two decades and also have grown by means of alliances with cricket and other sporting activities. The latest candidates, however, have actually been placing on their own as pleasant way of life and also frequent athletic wear labels. India is viewing increasing enthusiasm in sports such as kabaddi, football, volleyball, hockey as well as badminton.Superdry got into the nation in 2012 in relationship with Dependence Brands, a venture of Dependence Retail Ventures Ltd (RRVL). RRVL has collaborations along with individual manner brands in sectors like luxurious, bridge-to-luxury and also high-premium and also high-street way of living like Armani Exchange, Burberry, Bally, Canali, Diesel, Gas, Hugo Supervisor, Hamleys and Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands also obtained plaything merchant Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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